Part 4 How to Change Behaviours & Bad Habits

Updated: May 17

Fourth Law: Make it satisfying (reward)


To understand this last law, let’s go back to the basics of behaviourism. Behaviour that is reinforced – rewarded – is likely to be repeated, and behavioural responses that are not rewarded, abate over time. Moreover, behaviour tends to be governed by what happens right after it, rather than later on (e.g., the cake tastes great now, but remorse for the